
Moloco Ads: campaign structure, creatives and postbacks
A practical Moloco launch structure: one country per campaign, 3–5 groups, creatives separated by format and checked postbacks. What goes where and when to review results.
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Video requirements, ad review and a creative brief. Get the important details agreed before the next round of revisions.

A practical Moloco launch structure: one country per campaign, 3–5 groups, creatives separated by format and checked postbacks. What goes where and when to review results.

Inspect the reason, creative and landing page, then make a focused correction or request another review with a clear explanation.

General restrictions, the separate CBD rules, crypto eligibility, and a mismatch between targeting documentation and the broader policy.

The video requirements to send your editor, and why a 90-second cut can reduce your available placements.