Data & calculations
ROI and ROAS calculator with fees
A healthy ROAS can hide thin margins. Add agency fees and other costs to see what remains after the advertising bill.
YOUR CALCULATION
- Profit
- 350.00
- ROI
- 30.43%
- ROAS
- 1.50×
- Total costs
- 1,150.00
- Agency fee
- 50.00
Use one currency throughout. Agency fees are calculated on ad spend. Include product costs, refunds and taxes in other costs when they belong in your model.
Calculations stay in your browser. We do not send your numbers, URLs or brief to the server.
How to use it
- Enter ad spend and the agency fee percentage.
- Add other costs and confirmed revenue for the same period.
- Compare profit, ROI and ROAS, then copy the calculation.
ROAS = revenue ÷ ad spend. ROI = profit ÷ total costs × 100%. For example, 1,000 ad spend, a 5% fee and 100 other costs total 1,150. At 1,500 revenue, profit is 350, ROI 30.43%, and ROAS 1.50×. These are sample figures.
Questions and answers
What is the difference between ROI and ROAS?
Here, ROAS is revenue divided by ad spend. ROI is profit divided by all entered costs. ROAS can exceed one while the campaign still loses money.
How are agency fees calculated?
The percentage is charged on top of ad spend. Spending 1,000 with a 5% fee adds 50 to costs. Enter fixed fees under other costs.
Which revenue and costs should I enter?
Use confirmed revenue for the same period. Add product costs, refunds and other relevant costs separately. Keep every amount in one currency; no currency conversion is performed.