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Advertising creative brief template
Give your designer something more useful than “make it look good.” Put the offer, audience, format and approval details into one brief.
RESULT
Enter only claims you can support. Check the current platform specification before sending the brief to production.
Calculations stay in your browser. We do not send your numbers, URLs or brief to the server.
How to use it
- Describe the offer, audience, GEO and core message.
- Add format, supporting evidence, restrictions and deadline.
- Review any missing items and send the TXT brief to your designer.
Empty fields are marked “To be agreed”. The brief keeps the task in one place. Check exact dimensions and restrictions against the chosen placement’s documentation.
Questions and answers
What does the template include?
It includes the offer, audience and GEO, main message, evidence, placement and format, restrictions, CTA, deadline and approver. Your inputs become one text brief.
What if part of the task is not agreed yet?
Leave the field blank and the result will say “To be agreed.” This makes unresolved decisions visible instead of asking the designer to guess.
How do I share the brief?
Copy the finished text into your team chat or download TXT. The tool structures your brief; it does not validate claims or platform requirements for you.