Vibe.co video creatives: specs, audio and QR codes

A Vibe video needs to be readable from the sofa. Check the text, product and call to action on a large screen from a distance, as well as in your editing window. The platform is covered in Vibe overview; this guide is about the creative specs.

The brief for your editor

These come from Vibe's video specifications. The filename must not begin with a special character.

Why I'd start with 15–30 seconds

Vibe lists 15- and 30-second ads across its inventory, while 60- and 90-second cuts are supported on selected channels. Check the extended-length inventory guide for the current lists.

I would start with a 15- or 30-second video. If the product needs more explanation, check which channels accept a longer file before making it.

What should the viewer remember?

Vibe's creative recommendations include a clear call to action, audio and an on-screen website address. I'd build around one offer: the problem, the product and the next step. Trying to read an entire landing page aloud in thirty seconds is asking a lot of the viewer.

Keep the voice audible over the music. Use large, high-contrast subtitles that can be read from the sofa.

A QR code people can actually scan

I'd give the code enough space and time on screen. Play the finished file on a TV, sit at a normal viewing distance and try it with a phone. Does it scan on the first attempt? Does the right page open? Can you use that page comfortably on mobile?

A dedicated tagged URL helps identify visits through the QR code. Some viewers will still search for the brand themselves. Counting scans alone won't capture every path someone can take after watching the ad.

Next, check the advertising policy. For channel availability, refer to the geography and inventory guide.

Documentation checked September 6, 2026. We have not run Vibe campaigns yet; the creative suggestions here are my take.