Data & calculations
Break-even CPA calculator
An offer payout alone does not tell you what you can pay for a lead. Add your approval rate and costs to find your break-even media CPA.
YOUR CALCULATION
- Break-even cost per submitted lead
- 23.81
- Expected revenue per submitted lead
- 30.00
CPA here means cost per submitted lead, before approval. The approval rate is your input, not a forecast. Keep all amounts in one currency.
Calculations stay in your browser. We do not send your numbers, URLs or brief to the server.
How to use it
- Enter payout per approved lead and your approval rate.
- Add fees and costs per submitted and approved lead.
- Read the break-even CPA and leave room for profit.
Maximum CPA = ((payout − cost per approved lead) × approval rate − cost per submitted lead) ÷ (1 + fee rate). Enter rates as percentages; the calculation converts them to fractions.
Questions and answers
Is this CPA per submitted or approved lead?
The result is maximum media spend per submitted lead, before approval. Payout and approved-lead costs are weighted by the approval rate you enter.
How is break-even CPA calculated?
Subtract approved-lead costs from payout, multiply by the approval rate and subtract costs per submitted lead. Divide the remainder by one plus the ad spend fee rate.
Why does the result show zero?
The entered costs already consume expected revenue. These inputs leave no positive budget for buying a lead. Check the payout, approval rate and both cost categories.