Vibe.co: TV traffic and the $100 → $500 billing threshold

I came across Vibe.co, a source for ads on streaming TV. You register an account, add a card and upload a video. Viewers see your offer between the content they are watching. Worth a look if most of your traffic comes from social feeds.

We have not tested Vibe yet. This covers what I found in its help centre: registration, billing, formats, GEOs and moderation.

What traffic are we actually buying?

Vibe is a self-service Connected TV platform. CTV means television watched through internet-connected TVs and streaming devices. You can build a campaign yourself. Registration calls for a business email; personal email users are directed to support. See Vibe's account setup guide.

After seeing the ad, a viewer may visit on their phone, search for the brand or scan a QR code. Plan for those routes in both the creative and your measurement.

I've covered geography and available channels separately. One detail to keep in mind: a familiar streaming logo in the catalogue doesn't tell you how much delivery your particular campaign will get.

About those billing thresholds

Vibe's billing documentation lists a $100 first charge, then $500 or 30 days after a successful payment, whichever comes first.

That's where the $500 comes from. It's the trigger for charging ad spend; campaign budgets are set separately. The payment guide explains the distinction and how funding works.

The creative needs to work on a TV

I'd start with a 15–30 second horizontal video: a clear product, decent voice-over, a readable web address and one next step. If someone sitting on the sofa can't tell what you're offering, polished editing won't get you very far.

Stretching a vertical social ad across a TV would be a rough start. I've put the file requirements, audio and QR notes in the creative guide. Read the ad review guide too: opening an account doesn't automatically make every offer eligible.

How do you count the results?

Vibe provides a website pixel for website events. It sees visitors from different sources, so total pixel events are not the same as conversions from Vibe.

CTV attribution can connect a TV impression to a later website visit through a household IP. That's one reason Vibe and Google Analytics can report different numbers. The same order may appear in multiple dashboards with different explanations of where it came from.

I would match the reported conversions against orders and leads: are they new, paid and already attributed to another source?

Who would I suggest taking a look?

If you have a product for the US, reasonable margins and an offer that works on video, the platform deserves a look. An online store can show the product being used. A service can show the job it handles. The viewer needs a clear reason to pick up their phone.

Vibe is on my list of sources to explore. If we test it, I will cover the results separately.

• Video creatives: specs, length, audio and QR
• Ad review and product restrictions
• Geography, channels and audience targeting
• Budgets, billing and account funding

Questions about the write-up? Message me on Telegram. Public documentation checked on September 6, 2026. Platform conditions can change.