Vibe.co billing: the $100/$500 thresholds and campaign budgets
Vibe first charges you after $100 in ad spend. After a successful payment, the threshold rises to $500. These charges pay for ads already delivered. You set the campaign budget separately.
When you're charged
The first threshold is $100 of spend. After a successful payment, it's $500 or 30 days, whichever comes first. That's the automatic schedule in Vibe's billing documentation.
The threshold determines when accumulated spend is charged. You set the test amount through the budget; the bill depends on actual delivery.
Where budgets are set
Budgets belong to individual strategies within a campaign. Vibe specifies a $50 minimum per strategy, with daily or lifetime options. See its budget rules.
| Setting | Meaning |
|---|---|
| Daily budget | A daily allocation; an end date is optional |
| Lifetime budget | A total allocation for the period; an end date is required |
| Billing threshold | A trigger for charging accumulated spend |
An account minimum does not tell you what your test needs. If one sale normally costs about that whole budget, there will not be much evidence to work with.
In its campaign setup guide, Vibe recommends $500–1500 initially to gather data. Compare that amount with the expected conversion cost for your offer.
Funding and failed payments
Balance & Transactions lets you add funds in advance. Vibe's top-up guide describes card and bank transfer options, with the balance available after funds are received. Allow for that timing when planning a launch.
Vibe says failed payments pause active campaigns; they resume after payment clears. Details are in the billing policy.
I would check every active strategy: budget, schedule and delivered spend. The last card charge does not tell the whole story. Match the spend to invoices and actual payments.
Questions and answers
Is $500 a free advertising balance?
No. It refers to an automatic billing threshold for ad spend, not a promotional bonus.
Does the $50 minimum apply to the entire account?
The documentation specifies it per strategy. With multiple strategies, review each allocation.
Back to the Vibe overview. Before activating delivery, check ad eligibility and the video requirements as well. Conditions checked on September 6, 2026.
Over ten years in media buying. I write about ad platforms, account operations and the money behind campaigns. One practical question at a time.
Updated: