How to switch Facebook agencies without losing track of your assets
Inventory owners, permissions, reports and billing before handing campaigns to a new team. Check the new setup before removing old access.
3 min readRead
Agency ad account vs your own account
Who owns the account, what the agency fee covers and what stays with you when you change providers.
The word ‘agency’ is not enough to make a decision. I would start with ownership, access and the exit terms. If the provider cannot explain those, a screenshot of a large limit does not answer the important questions.
| Question | Your own account | Agency arrangement |
|---|---|---|
| Who owns the account? | Your business, if it was created within your portfolio | Check the actual owner; agency-managed does not always mean agency-owned |
| What do you pay? | Ad spend plus the services you choose | Ad spend and the fees stated in your contract |
| Who has access? | You assign people and partners | Depends on the access granted to your business |
| What happens when you leave? | Remove the partner after reviewing assets and permissions | Agree in advance what access, balances and assets can be retained |
| What about review and limits? | Check the actual account status | An agency label alone is not a promise about your account |
What I would check first
- Ask for the account owner and the exact access your business will receive.
- Separate media spend, top-up fees, management fees and any minimum charges.
- Agree who owns the domain, dataset, creatives and other assets you bring.
- Write down the exit process, outstanding bills and how an unused balance is handled.
Do the arithmetic with your actual contract terms. The ROI calculator makes the fees visible alongside media spend.
The detailed guides below include the official references and the conditions behind these comparisons.
Open the detailed guide
Facebook agency account fees: calculate the real cost of ad spend
Compare the total cash cost, not just the advertised percentage. Check fee bases, fixed charges, currency conversion and unused funds.
3 min readRead
How to give an agency access to Meta Business Manager
Use the agency’s business ID, agree on assets and permissions, and check that both sides have the access they actually need.
3 min readRead
Facebook agency ad accounts: what you get and where trust comes from
Who owns an agency ad account, what access you actually get and what I would check before sending money.
4 min readRead